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Community support for sustainable fisheries – Finding the right message

Maldive gutting fish
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Where is the value of demonstrating you are fishing sustainably if the message isn’t getting out to those who need to hear it the most? This ‘sustainability message’ is a core concept of how MSC influences change in global fisheries. With this in mind, MSC are heading up to Geraldton in mid-west WA to speak at the Goodness Sustainability and Innovation Festival to talk sustainable fishing and how healthy fisheries help support local communities.

For the past 15 years, the MSC has worked to help transform the fishing industry towards a more sustainable footing. It has done this through market based incentives and with increasing consumer recognition of sustainable fishing practices. To date, over 265 fisheries have achieved MSC certification equating to roughly 11% of global wild capture landings. When a fishery achieves MSC certification, we really need to sing from the rooftops to celebrate this achievement especially when you consider the journey the fishery has taken to meet this level of best practice. Getting that message out to the consumer is key in rewarding fisheries that have demonstrated their sustainability and for incentivising other fisheries to follow suit.

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